The start of a new business venture is an exciting and busy time, as well as a labor of love. All successful businesses begin as just an idea, but it takes the right mix of dedication and execution to bring them into the world. If you have an idea for a new business, following these 5 steps will help bring it to life.
1. Put the Concept on Paper Some might call this creating a “business plan” but that term can feel a bit off putting. I prefer to think of it as a big note taking session where you’ll list off all of your ideas for your new business and how you potentially see them coming to life. Seeing your idea spelled out on paper can give you a deeper sense of whether the timing is right or not, and if you are truly willing to put in the hard work required. Be sure to list off all the ideas you have, including the roles everyone involved will play, and who will be responsible for what. When we started Wholesome Chow, my business partner and I never wrote a business plan. We thought we knew what we wanted to offer, but after trial and error our business went on a completely new path then the one we had originally started on. This cost us a lot of time and wasted resources (buying a ton of equipment that we never ended up using - yikes!). If we had really thought through our business before investing so much we would have saved ourselves quite the hassle. 2. Research the Market Market research is the most important step when starting a business. How will you know what your potential customers will want or need if you don't get out there and start asking? If your business has a physical location or storefront, scope out the potential competition, customers, and traffic in the area. If your business is solely online, research the same basics through Google. Be sure to ask your friends, family, and acquaintances if they would use your service or product. Knowing why they would or would not, and how they would make any modifications, will help to guide you. If you research your competition and find there are many other businesses offering what you want to offer, consider modifying your plan to specialize in something more specific to your area of expertise. 3. Invest More Time, Not Money Money is a valuable resource when starting a business. Be sure to make purchases wisely and with thorough research before you pull out your wallet. It’s best to tap into all of your resources which do not require you to spend money before investing actual funds into your business idea. Once your concept has legs, and you feel confident in your idea, then invest finances into equipment, etc. Throwing money at a business does not guarantee success. Time, energy, and research are more sustainable resources for a long lasting and lucrative business. 4. Start with a Small Test Market Test your idea in a small market, preferably in your local area. This will help you work out any kinks before you commit to bigger endeavors. If your test market falters, consider modifying your plan and thinking outside the box to see where you could improve. Before expanding to other regions, it’s best to have a secure presence in a smaller market. Wholesome Chow started off by selling gourmet, organic food at several of our local farmer’s markets. It was at these markets where we noticed our Organic Gluten Free & Vegan Chocolate Cake was a big hit. Customers came weekly to grab a slice and it was here that we realized there was a big need for gluten free products, especially baked goods and baking mixes. Our entire baking mix line was created because of this accidental market research, which cost us nothing! 5. Work as Often as Possible The best time to start a business is when you are ready to fully commit to it. You are the only person who can make your business dreams come true -- no one will do it for you. Get out there and make it happen! Tell the world about your business, brand yourself and make your business one of your top priorities. The first few years after starting Wholesome Chow, my partner and I worked about 8-12 hours almost every single day to get our brand off the ground. This included website development, product research, sales calls, answering emails, finding new customers, talking to store managers, mixing and packaging products, and much, much more. Had we not put in this crucial time and energy, Wholesome Chow would not be as successful as it is today.
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The HTML5 versus Flash debate has been a hot topic among Web developers for years – and even more so since Steve Jobs published his now infamous 2010 letter touting HTML5 as the future and Flash as “no longer necessary.” But whether you side with Flash or HTML5, there’s no denying that the implications of HTML5 on video and the Web are real. For online video, HTML5 offers two things Flash does not: mobile capabilities and semantic markup. The growth of mobile engagement; the rise of Interactive Video for entertainment, advertising and shopping; and HTML5’s open structure all combine to create the future of an HTML5-based Web, leaving Flash to eventually shuffle into its place in the Retired Tech Hall of Fame (make some room Windows XP, Palm Treo). Mobile killed the Flash star Since HTML5’s introduction, mobile has been touted as one of the publishing language’s largest advantages. And since iOS and many Android devices don’t support Flash, Flash is bound to PCs – a market which, according to Gartner, saw a 10 percent decline in shipments in 2013 from 2012. According to IAB.net, nearly half of the U.S. population has a mobile phone with Internet access, and one in five page views on the Web happen on a mobile device. Those numbers will continue to grow each month, and companies making Flash-based Interactive Videos are missing out on a huge audience by not enabling their videos to run on mobile devices. Mobile killed the Flash starSince HTML5’s introduction, mobile has been touted as one of the publishing language’s largest advantages. And since iOS and many Android devices don’t support Flash, Flash is bound to PCs – a market which, according to Gartner, saw a 10 percent decline in shipments in 2013 from 2012. According to IAB.net, nearly half of the U.S. population has a mobile phone with Internet access, and one in five page views on the Web happen on a mobile device. Those numbers will continue to grow each month, and companies making Flash-based Interactive Videos are missing out on a huge audience by not enabling their videos to run on mobile devices. A digital shift A recent Forrester report entitled “Improving Enterprise Mobility: Meeting Next-Generation Demands of Development, Delivery, and Engagement,” says building apps in HTML5 takes more time than planned 59 percent of the time. That’s largely due to testing and fixing issues in non-native responsive frameworks. HTML5 isn’t perfect; it’s still in its early years. Fortunately, talented companies are focusing on solving those problems for you – doing the work with a SaaS platform so you can just concentrate on the creative. However, that’s not stopping enterprise and game developers. In a recent report from Sencha, a provider of open-source Web application frameworks, more than 60 percent of business application developers have converted to HTML5 and hybrid development of their key projects, and more than 70 percent of HTML5/hybrid developers are using HTML5 more this year than last. Mobile video isn’t the only culprit In the gaming industry, HTML5-based games are on the rise. Holland-based Spil Games is just one publisher taking the HTML5 path. The company plans to publish more than 1,000 HTML5 games by the end of the year. Spil Games already has 5,000 Flash games published on the Web, but that’s 5,000 games in its library that won’t work on tablets or phones. According to Digital Buzz Blog, 32 percent of time spent on iOS and Android devices is spent playing games. With HTML5, developers can create games that can work on all devices. Just look at some of the awesome stuff Google created with its Google Chrome Experiments (all built in HTML5 and JavaScript using open Web technologies such as Canvas, WebGL and WebRTC). And the nail in the Flash coffin award goes to… SEO While mobile is the most obvious advantage of HTML5 over Flash, there’s a feature that lies in semantic structure that’s just as important and especially powerful for Interactive Videos based on HTML5. Web crawlers and search engines can’t see inside of Flash, which is a completely closed container, and they’ll never be able to. Why does that matter? With the semantic structure of Interactive Video, you can build projects using HTML5 that have multiple interrelated pieces that Web crawlers know how to understand. But with Flash, you’re getting a black box that, when crawled, shows up as just a Flash video without any extra information. Let’s take a look at another recent interactive music video, the 24-hour-long, HTML5-based project for Pharrell Williams’ “Happy.” The video, which allows viewers to interact and jump between 24 hours worth of footage of happy dancers lip-synching to Pharrell’s song, is a beautiful example of the powerful and immersive projects you can create with HTML5.
There’s a new dancer or group of dancers every four minutes, totaling 360 clips – 24 of which include Pharrell himself. In addition to Pharrell’s appearances, there are also cameos by the likes of Steve Carell, Jamie Foxx, Magic Johnson, Kelly Osborne and more. The video is really impressive, but it missed an opportunity by not building on a semantic structure. Had it been built correctly, each of the 360 videos would refer to that single Web page, making it possible for viewers to do things like search on Google for the clip of Jamie Foxx and his family. Without watching the entire video, you might not find these “Easter eggs” without knowing their exact time stamps. Building the video on a semantic structure would’ve allowed Web bots to crawl each distinctive video clip as its own page. The video could have title tags and all the information you’d expect from a standard Web page (H1 tags, meta info, etc.), which would allow bots to read the single video as 360 individual Web pages with discrete content, resulting in higher-ranking search results. Content creators who aren’t building HTML5 videos are already behind, and they’ll soon be left completely in the dust if they don’t implement the HTML5 Web publishing language soon. However, the good news for brands and content creators is that there are companies focused on delivering all the benefits of HTML5 without any of the technical challenge or complication. Those who still think Flash is the way to go for online video will likely be changing their tune in the near future as mobile usage continues to skyrocket and HTML5 gets closer to becoming the universal format for creating mobile-ready creative projects. |